THE CHALLENGE

From the people who brought us free street pianos and ping pong tables, Sing London is a leading arts charity creating mass public cultural experiences simply to make the world a better place. Riot was tasked with raising awareness of their latest public art venture – Talking Statues - teaming up with a host of famous actors, broadcasters and writers to bring London and Manchester’s statues to life. With a swipe of a mobile, punters received a phone call from the likes of Queen Victoria and Sherlock Holmes revealing their innermost thoughts…

RIOT SOLUTION

Leveraging the calibre of the talent involved as well as Sing London’s track record, we worked our expert lifestyle media contacts to deliver a memorable and high profile media relations campaign.

THE RESULTS

Despite the limited availability of our stars, we achieved over 150 pieces of positive coverage across the world, with highlights including: packages on BBC Breakfast, ITV1 and Sky; and a week-long strand on BBC Radio 4’s Front Row.

The success of the campaign led to a wave of interest in expanding the project in towns and cities around the world, and led to a featured agency spot in PR Week.

WHAT WE DID

MEDIA RELATIONS ·PHOTO CALL · TALENT MANAGEMENT